Blog
Blog
Notes on SEO, AEO, LLM visibility, and automation, written while building the tools.
Put the math in one place
When a quote, a proposal, and a contract each do their own arithmetic, they eventually disagree. One shared calculation engine ends an entire class of business errors.
Where AI actually belongs in your operations (and where it doesn't)
A working test for deciding which business processes to hand to AI: automate the judgment inside a workflow, never the accountability around it.
The report that took a day now builds itself in 90 minutes
Client deliverables are pipelines, not documents. How an AI agent system turned a marketing agency's day-long analysis reports into a 90-minute, mostly unattended build.
Archive first, migrate less: escaping a legacy platform without losing 15 years
Most platform migrations fail by trying to move everything. Split the data into a verified archive and a small active set, and the problem gets ten times smaller.
What answer engines actually cite, and how to become the source
Citations are the new rankings. Here is what LLM-backed search looks for when it picks a source, and how to structure a page so it gets quoted.
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